Geopolitics is no longer a distant concern for businesses; it has made a strong entry into the world of two-wheelers! As revealed by Dr. Carlos Hernán González Parias of Tecnológico de Antioquia during the first conference of the First Business Leaders Meeting at the Two-Wheel Fair, research on geopolitics and business has skyrocketed by 800% since 2016, demonstrating its impact on supply chains and commercial strategies. For Colombia, this is a critical issue: 95% of motorcycles are assembled locally, but we depend on imports of auto parts (mainly from China), with a flow of $239 million since 2019. Although we are the 10th largest motorcycle market globally (with 800,000 units sold in 2024), dollar volatility and logistical blockages could increase costs. But there’s good news! The sector continues to grow: 900,000 motorcycles are expected to be sold in 2025, reinforcing the fact that 27% of Colombian households already own at least one.
Is the industry prepared to navigate this geopolitical storm? The answer is yes, but with strategy. Tecnológico de Antioquia identified 4 key risks: global tensions, exchange rate fluctuations, logistical disruptions, and commercial pressures. However, Colombia is already taking firm steps: exports of seats and helmets to Central America and the Caribbean are increasing, and local production remains an economic pillar. In a Colombia where 60% of the vehicle fleet consists of motorcycles, events like the Two-Wheel Fair not only showcase innovation but also business resilience. The future is built on wheels… and with a global vision!
