Medellín has witnessed the start of the sixteenth edition of the 2 Wheels Fair, an event that marks a milestone in its trajectory by welcoming, for the first time in its 16-year history, all motorcycle brands present in Colombia. This fact consolidates the fair as one of the most relevant events in the two-wheel industry worldwide.
Guillermo Pajón, the fair’s director and creator, highlighted the importance of viewing Medellín as an epicenter for major trade fairs and large-scale events, projecting an even broader and more diverse future for upcoming editions. The opening was marked by a heartfelt tribute to victims of traffic accidents, launching the campaign “Speed is not a game”, which seeks to raise awareness of the importance of road safety, especially among motorcyclists.
