Foreign trade keys to boost the two-wheel sector: takeaways from Francia Hernández’s conference at the fair

International consultant Francia Inés Hernández Díaz, from Forvis Mazars Colombia–Panama, provided valuable insights on foreign trade during the second conference of the First Business Leaders Meeting, held as part of the 17th Two-Wheel Fair. In this talk, she shared the stage with Juan Esteban Sanín, Rafael Pérez, and Esteban García.

With extensive experience in customs, foreign investment, and foreign exchange regulations, Francia Inés Hernández Díaz analyzed—together with her fellow panelists—efficiencies in customs duties, logistics operations, and outsourcing, as well as investment opportunities in Colombia and Latin America. She also delved into trade dynamics with key markets such as China, highlighting strategies to strengthen the sector’s competitiveness.

During her presentation, practical tools were also discussed to optimize foreign exchange regulations and facilitate international transactions—a critical topic for companies in the two-wheel segment seeking to expand globally. Her conference made it clear that, in an interconnected world, mastering these legal and logistical aspects is essential to reduce costs, streamline processes, and seize new business opportunities. Without a doubt, a key contribution to driving the industry from the technical to the strategic.