F2R brought together more than 2,000 global brands, including manufacturers, distributors, entrepreneurs, and industry leaders...
After four days of commercial, academic, sports, and cultural programming, the 18th edition of Feria de las 2 Ruedas closed, consolidating its position as the most important industry gathering in the Americas and reaffirming Medellín as the sector’s epicenter in the region.
F2R 2026 brought together entrepreneurs, athletes, brands, media outlets, content creators, and national and international visitors in a program focused on innovation, mobility, technology, business, and two-wheel culture. This edition delivered positive results with 95,200 visitors, 550 exhibitors, of which 118 were international, 137 events held, and over 150 business meetings registered.
Of the total registered attendees, 5.9% were international visitors and 94.1% were domestic attendees, confirming the fair’s global reach and its convening power within the sector. In total, F2R had participation from attendees representing 57 countries.
The fair also featured the presence of 31 journalists from international specialized media, 138 domestic journalists, 13 foreign content creators, and 98 domestic ones, who conducted coverage, interviews, publications, and broadcasts about the event’s main highlights. Their participation amplified F2R’s reach across traditional media and digital platforms, strengthening the international visibility of both Medellín and the fair.
The programming brought together thousands of attendees in experiential zones, exhibitions, cultural gatherings, autograph signings, sports activities, and live performances, strengthening the connection between industry, brands, and communities that drive the sector’s growth.
