Within the framework of the Business and Press Days, and with the distinguished presence of national and international trade missions, the second edition of the Business Leaders Meeting will take place—a high-level strategic forum designed to drive updates and analysis of the most relevant trends in the two-wheel industry.
During these academic sessions, recognized experts and industry leaders will share strategic perspectives on the challenges and opportunities facing the industry, strengthening dialogue and promoting an innovative and competitive vision in response to current market challenges.
This new edition will be led by Effix and will address key topics such as e-commerce in the motorcycle sector and the application of artificial intelligence to e-commerce, highlighting how these technologies are redefining business models and customer relationships.
Exclusively for accredited business professionals and exhibitors, this forum is established as a strategic platform for building partnerships, strengthening contact networks, and advancing the sector’s collective development.
Registration will be available starting April 13, 2026.
