Highlights

We’ve been energizing the industry since 2007!

17 in-person versions

2 virtual versions

2025

  • Record attendance: More than 92,000 visitors attended F2R 2025, solidifying it as the most important event in the two-wheel industry in America.

  • Economic impact : The fair generated an estimated economic impact of $33.9 million for Medellín and the region, with a hotel occupancy rate of 82%.

  • Business participation: 500 exhibitors including 104 international exhibitors from 58 countries, with large delegations from China and India and more than 2,000 brands

  • Highlights: More than 1,600 motorcycles were sold and more than 150 business meetings were held at the Business Roundtable.

  • Innovation on display: On the Innovation Route, more than 61 new vehicles were launched by 14 brands.

  • Academic agenda: More than 1,930 registered participants in 23 knowledge events, including three new spaces such as the Sustainable Mobility Panel.

  • Support for entrepreneurship: 13 local entrepreneurs showcased innovative solutions with the support of the Mayor’s Office of Medellín.

  • Adrenaline on wheels: More than 23,000 attendees enjoyed sporting competitions such as the F2R Stunt Cup and the AKT Gymkhana.

  • Successful test drives: More than 2,400 vehicle tests were carried out, including 563 electric and sustainable mobility tests.

  • Recognition: A formal commendation from the Bogotá City Council was awarded to Guillermo León Pajón Carmona, as organizer of the Two-Wheel Fair, for his career and leadership that have promoted the motorcycle industry and the development of the sector.

  • Growth of F2R: Responding to the need to accommodate the more than 100 companies that expected to participate with their products and/or services in the event, the Organization created three new commercial exhibition spaces: Purple Pavilion, Medellín Pavilion and Orange Pavilion; thus becoming the largest fair in the history of Plaza Mayor Medellín.

  • International presence: F2R continues to consolidate its position as an unmissable event among the best in the industry, welcoming visitors from 58 countries, including businesspeople and two-wheel enthusiasts.

  • F2R Slogan: The featured phrase for the seventeenth edition of the 2 Wheels Fair was “ It Unites Us ”, a slogan that sought to reflect the essence of the event as a unique meeting space, where ties are strengthened between professionals, enthusiasts and lovers of mobility, creating a community that shares a common purpose: to promote innovation, sustainability and growth in this sector.

  • Social responsibility campaign: The Two Wheels Fair joined forces with the Medellín Mobility Secretariat to implement the ” We want you alive ” campaign, contributing to the promotion of care for motorcyclists and other road users, through a series of initiatives that ranged from activations on social networks and events, to the production of printed and advertising material.

  • Opening Ceremony at Parques del Río: For the first time, the official opening ceremony of F2R was held at Parques del Río, in a venue specially suited for this event and on par with the best international trade fairs. Representatives from key authorities and industry associations attended the inauguration.

  • Launch of National Motorcyclist Day: Thanks to an initiative led by F2R, with the support of Fenalco and the ANDI Motorcycle Industry Chamber, Colombia will officially celebrate National Motorcyclist Day every November 7th, with the first Saturday of the month designated as a special day of commemoration. This aims to highlight the social, economic, and cultural contributions of motorcyclists in the country.

  • 89,963 attendees.
  • 450 exhibitors.
  • More than 45,000 square meters of exhibition space.
  • 11 motorcycle brands presented their latest releases at the Innovation Route.
  • 30 business events were held in the Conexiones 4.0 Hall.
  • More than 1,200 motorcycles were sold during the Fair.
  • The Fair generated an economic impact of more than $29.6 million for the city.
  • Hotel occupancy in Medellín was 72.2%, according to data from COTELCO.
  • More than 1,900 people attended the academic events.
  • 37 sporting events and shows.
  • 30 cultural and entertainment events and shows, in addition to the marketing activities arranged by the exhibitors.
  • 3,800 test drives on the gasoline vehicle test drive track.
  • The day before F2R began, the Premium Night was held, in which exhibitors, athletes, press, content creators, suppliers and other personalities who have strongly supported the Fair throughout its history were awarded.

Awards :

• Commendation from the House of Representatives awarded to Prisma Gestión Empresarial SAS , as Organizer of the 2 Wheels Fair, for its 20 years of dedication and leadership, and for promoting business tourism and the international visibility of the country.

• International Recognition for Social Contribution CINCO from the Congress of the Republic of Colombia awarded to Guillermo León Pajón Carmona , as Organizer of the 2 Wheel Fair, for his dedication from a social perspective to the development of the motorcycling industry as a pillar of the Colombian economy.

• Don Juan del Corral Order of Merit from the District Council of Medellín awarded to Prisma Gestión Empresarial SAS , as Organizer of the 2 Wheels Fair, for their work which helps to position the city on the map of international events.

  • F2R Slogan: For this version, the phrase “ Activate your passion ” was chosen, which invited people to immerse themselves in an exciting experience, where devotion to motorcycles merges with business success, fostering a connection between entrepreneurs and two-wheel enthusiasts.

  • Social responsibility campaign: The campaign implemented for F2R 2024 revolved around the phrase ” Speed ​​is not a game “, with the aim of promoting education, prevention and awareness among all road users, especially motorcyclists, about the risks associated with speeding.

  • More than 80,000 visitors.
  • 450 exhibitors.
  • More than 42,000 square meters of exhibition space.
  • 27 motorcycle brands presented their latest releases at the Innovation Show.
  • There were 23 product launches at the Connections 4.0 Hall.
  • More than 850 motorcycles were sold during the Fair.
  • The Fair generated an economic impact for the city of between 12 and 15 million dollars.
  • Hotel occupancy in Medellín was 83%, according to data from COTELCO.
  • 37 academic events with an attendance of 1,800 people.
  • 30 cultural and entertainment events and shows, in addition to the marketing activities arranged by the exhibitors.
  • Within the framework of F2R, 40 sporting events were held.
  • 2,700 test drives on the gasoline vehicle test drive track.
  • More than 3,000 test drives were conducted at the F2R Sustainable Mobility Show.
  • The day before F2R began, the Premium Night was held, in which exhibitors, athletes, press, content creators, suppliers and other personalities who have strongly supported the Fair throughout its history were awarded.
  • F2R Slogan: This year the communication focus was ” We move your emotions ,” a positive message with which we want to convey that motorcycles are a vehicle that, apart from moving Colombia in its social and economic dynamics, also generate emotions for those who use them to work, transport themselves, have fun, do sports, etc.
  • Social responsibility campaign: Within the framework of the fair, the Alliance for the safety of motorcyclists was carried out in which the participation of the National Road Safety Agency was held, which organized different events such as the Road Safety Journalism Workshop, the Workshop for Commercial Advisors, an activation on the Main Stage with the storytelling show, and participated with presentations in the Symposium of Motorcycle Clubs and the Forum of the Female Motorcyclist.
  • After two years, the Two Wheels Fair returns to in-person events
  • Record attendance: 81,000 visitors
  • 450 exhibitors
  • More than 39,000 square meters of exhibition space
  • For the first time, a special area is available for accredited VIPs.
  • The Connections stage is presented, for interviews and networking events, and the Marketing Show stage, for marketing events.
  • 27 motorcycle brands present their latest releases at the Innovation Show.
  • 35 academic events.
  • 78 cultural and entertainment events, including concerts and a RAP Battle.
  • 3,000 test drives on the test drive tracks.
  • 31 sporting events
  • Visitors enjoy great experiences aboard environmentally friendly vehicles at the F2R Sustainable Mobility Show
  • The Stunt Indian Spare Cup 2022 is being held, with international competitors and judges.
  • F2R Slogan: This time we were inspired by the use of motorcycles from different aspects and actors of daily life: work, leisure, family, friends, and more… This is how “ In your best moments ” was born.
  • Social responsibility campaign: This year’s campaign focused on protecting motorcyclists by emphasizing the importance of wearing the correct gear to help prevent injuries and even deaths due to a lack of necessary equipment. Participants were encouraged to share the hashtag “ #F2RmeProtejoVoySeguro ” (I Protect Myself, I Ride Safe).
  • The first edition of the F2R Digital event takes place.
  • Within the framework of F2R Digital, the virtual fair is being held with more than 60 exhibitors from the motorcycle industry.
  • The first edition of F2R Week takes place at La Rufina Restaurant, located in eastern Antioquia.
  • The Colombian Grand Prix joins forces with the Two Wheels Fair to host the F2R Grand Prix at the Tocancipá Racetrack. All as part of F2R Week.
  • For the first time, the F2R brand arrived in Bogotá as an event. Another edition of F2R Week was held there in the parking lot of the Jumbo supermarket on 30th Street.
  • The 2 Wheels Fair manages to open a new stage in the post-pandemic events world with a virtual fair complemented by in-person experiences in different parts of Colombia.
  • Unfortunately, due to the Coronavirus pandemic, the 2 Wheels Fair has to be cancelled this year.
  • History was made in the events industry with F2R Live. An audiovisual experience that, in the midst of quarantine, brought entertainment with the best of the show to the homes of thousands of motorcycle fans.
  • All the presidents of motorcycle assembly plants in Colombia meet to sign a commitment to road safety with the main representatives of motorcycle groups.
  • The first International Business Roundtable F2R is held with the participation of 12 countries.
  • The first F2R Rap Battle event takes place with the participation of Latin American champions and judges from 3 countries.
  • The F2R Experience Zone is inaugurated at the Fair as an innovative space for rest and entertainment for the attending public.
  • New spaces are opening up for conversations with traveling motorcyclists.
  • The Indian ambassador visits the 2 Wheels Fair.
  • The F2R slogan, “ For everyone ,” perfectly encapsulates the inclusive nature of the motorcycle world and the format created by the organizers of the Two Wheels Fair, offering activities for all types of audiences. This graphic concept aims to foster a broader sense of connection with motorcycle riders worldwide.
  • Social responsibility campaign: For this edition, the phrase ” Either you drive or you chat ” was promoted, during which spaces for reflection were generated on how to raise awareness among drivers about the carelessness caused by cell phone use, which is one of the most common causes of thousands of accidents in the country.
  • The F2R Studio House is created. A space where the country’s leading social media influencers in the motorcycle world stay and share the F2R experience together.
  • A new Test Drive area has been created. A much larger outdoor track with asphalt surface allows for thorough testing of the motorcycles from the exhibiting brands.
  • The Governor of Antioquia, Luis Pérez Gutiérrez, visits the Fair and announces the construction of a racetrack for the department.
  • The F2R Outlet officially opens in the Red Pavilion, a space for exhibitors to sell products at special prices on general public days.
  • The first F2R Stunt Cup was a resounding success. Fifty-nine athletes from all regions of Colombia participated, and the competition featured an international jury.
  • Social responsibility campaign: “ I Don’t Buy Stolen Goods ”
  • Reaching its eleventh edition, the Two Wheels Fair opened the doors of the Grand Hall. This event reaffirmed the Fair’s position and the development of this important industry.
  • One of the main new features this year was the Innovation Showroom, an unprecedented format for presenting brand launches, on par with the best in the world.
  • The country’s leading automotive assembly plants joined together during the press conference of the “Movemos Colombia” Committee. In this unprecedented event, they demonstrated how this major industry generates employment and development in Colombia.
  • For the first time, the National Motorcycle Industry Forum was held, which covered the most important current issues in the sector, and was attended by 120 businessmen from across the country.
  • As part of the academic commitment, the 1st Motorcycle Mechanics Update Seminar was held, with the participation of 80 attendees interested in learning about the latest trends and technologies in this profession.
  • Thanks to our exhibitors, this year we had the presence of important figures from music and sports, such as: Mike Bahía, Martina “La Peligrosa”, the player Diego Alejandro Arias from Atlético Nacional and Carlos “El Pibe Valderrama”.
  • The extreme stage of El Clásico El Colombiano took place within the framework of the F2R with the participation of more than 250 athletes, who developed the competitions of Bike Trial, Push Bike, Short Track and Flatland.
  • Measuring the skill of the drivers, that was the objective of the Gymkhana, a novel competition, aimed at the visitors of the Fair, and which had the sponsorship of our exhibitor, AGV.
  • The Two Wheels Fair demonstrated its commitment to motorcyclist well-being through the #VoySeguro (I’m Safe) campaign. The campaign was launched on social media and during the Fair itself.
  • The “Motorcycle Therapy” activity was presented, led by the Allar Foundation, which seeks to bring joy and motivation to children with some type of disability.
  • Social responsibility campaign: “ I’m Safe ”
  • For the first time, a commercial exhibition is being created in the Green Pavilion Hall with the Harley-Davidson brand.
  • Two international guests arrive at the F2R Hall of Fame, the Chilean Francisco López, better known as “Chaleco López”, and the Polish Rafal Pasierbek, recognized worldwide as “Stunter 13”.
  • The “Globe of Death” show is presented in the sports area of ​​the Fair.
  • The 10th anniversary of the Two Wheels Colombia Fair was celebrated in the Grand Hall of Plaza Mayor Convention Center. Business owners, collaborators, and representatives of public entities attended the ceremony.
  • The trade show at the Fair has grown by 13% compared to the previous year.
  • The first-ever live broadcast of the Two Wheels Fair on free-to-air television took place, thanks to a partnership with Teleantioquia Channel. The broadcast lasted two hours and was repeated on May 30th.
  • The highest international participation in all years was achieved with delegations arriving at the Fair for the first time.
  • A concert is being held for motorcycle clubs.
  • The mayor of the city of Medellín takes a tour of the entire Fair.
  • We carried out the “Drive Well” campaign with the full support of the Medellín Mobility Secretariat, which also activated its Black Shadows campaign at the event facilities.
  • Social responsibility campaign: “ Drive Well ”
  • The motorcycle auction was held for the first time and drew a large crowd. It was so successful that it was decided to hold it again in subsequent years.
  • More than 12 international journalists are covering the fair, including Jaime Alguersuari, founder of Solo Moto magazine and President of the Alesport Group.
  • The Fair receives 58,500 visitors, a record number for the event.
  • For the first time, there is a permanent test drive track available during the 4 days of the Fair.
  • An exclusive pavilion is set up for the High-End brands, where MV Agusta, BMW, Ducati, Triumph and Harley Davidson are located.
  • Social responsibility campaign: “ We ride safely ”
  • For the first time, the iconic motorcycle brand Harley-Davidson is participating with a large stand at the Fair.
  • Chilean driver Ignacio Casale, champion of the 2014 Dakar Rally in the Quad category, is inducted into the Hall of Fame.
  • The first Enduro Cross championship is held at the Fair.
  • The Fair extends to the Inter-American Plaza of Plaza Mayor Medellín.
  • The first international press conference of the Fair was held with the presence of 10 foreign journalists, which had the support of Continental.
  • Publimotos launches its live channel and the “In Search of Treasure” contest.
  • The Honda brand’s catwalk show features the participation of Mabel Cartagena and Angélica Camacho, two great personalities of the national entertainment scene.
  • Inducascos presents the video film of its Shaf brand with Tatán Mejia and Carolina Guerra.
  • A tribute is paid to Julián Gómez, a Freestyle athlete who had an accident months before the Fair.
  • Pamotos holds its first Motorcycle of the Year award ceremony. The winning motorcycle was selected through a fan vote on the website www.pamotos.com.
  • The “Pedaleada por la vida” event took place, attended by nearly 7,000 cyclists from the city. This event was led by the groups Siclas, Pedalando Alma, Bellocicleta and the Feria de las 2 Ruedas.
  • It takes place in the main square’s grand hall, the premium night for international visitors with a show of dances from Colombia.
  • Yamaha launches the Tricity motorcycle, a novel three-wheeled urban motorcycle.
  • Continental launches its line of motorcycle tires for Latin America at the 2 Wheels Fair.
  • Social responsibility campaign: “ We ride safely ”
  • For the first time, the Hall of Fame is being created with national pilots. Tomas Puerta, Tatán Mejia, Martin Cárdenas, Juan Esteban Reyes, Lukas Ramirez, Mateo Moreno, Marcos Saldarriaga and Santiago Villa.
  • The Fair extends for the first time to the Green Pavilion of Plaza Mayor.
  • With the support of Moto Pasión, the largest Pulsar motorcycle caravan in Colombia was held.
  • Social responsibility campaign: “ Committed to Life ”
    • World record for BMW caravan with 365 motorcycles of this brand.
    • Singer Maluma performs on the stage at the Fair.
    • A movie-like show with professional stunt doubles from the company Golpe de Gracia is presented on the fairgrounds.
    • The video and campaign “The Streets are not for running” is launched.
    • The Premium Night takes place with a great stunt show, urban dances and music.
    • Social responsibility campaign: “ The streets are not for running ”