Key events for business owners at the Two Wheels Fair

From May 15 to 18, Medellín will once again be the epicenter of the motorcycle industry with the Two Wheels Fair. Exclusive business events will be held for industry professionals and the media. These are the business events you cannot miss:

F2R Business and Press Days

Thursday, May 15 and Friday, May 16 are reserved for qualified visitors invited by exhibitors. These are key days to build business relationships in a professional environment. Entry is by prior invitation with a QR code and accreditation.

F2R Innovation Route

On Thursday, May 15, at 10:00 a.m., this exclusive tour begins for the media and content creators, who will be able to see firsthand the latest developments in two-wheeled vehicles. The meeting point is the entrance to the White Pavilion.

Connections – F2R 4.0 Hall

Starting Thursday, May 15, from 1:00 p.m. to 8:00 p.m., this space opens for exhibitors to present their products through launches, cocktail receptions, marketing shows, or runway presentations. The event continues on Friday, May 16 and Saturday, May 17, from 10:30 a.m. to 8:00 p.m., in Conference Rooms A and B.

F2R Business Leaders Meeting

This conference series will bring together experts and industry leaders to discuss trends, challenges, and opportunities in the industry. Thursday, May 15 sessions will be at 2:30 p.m. (Conference Room B) and 4:30 p.m. (Conference Room A); on Friday, May 16 they will continue at 10:30 a.m. and 1:30 p.m., both in Conference Room B.

F2R Business Matchmaking

During these days, the Business Matchmaking event will also take place in the Commissions Room, where business owners and exhibitors will be able to finalize partnerships through scheduled appointments. This space is equipped with meeting areas, connectivity, and privacy for effective meetings of up to 30 minutes.

F2R Connections Runway

On Saturday, May 17 and Sunday, May 18, from 2:00 p.m. to 6:00 p.m., fashion takes over the Fair with runway shows highlighting specialized industry apparel, along with exhibitor shows on the main stage. These presentations are an excellent showcase for brands that embrace style on two wheels.