Key Business Events at the Feria de las 2 Ruedas / Feria 2 Ruedas

From May 15 to 18, Medellín will once again become the epicenter of the motorcycle industry with the Feria de las 2 Ruedas. A series of exclusive business events will be held for industry professionals and media representatives. Here are the key business events you won’t want to miss:

Business and Press Days – F2R

Thursday, May 15 and Friday, May 16 are reserved for qualified visitors, invited directly by exhibitors. These days are designed for building commercial relationships in a professional environment. Entry is by invitation only, with prior registration and QR code accreditation.

Innovation Route – F2R

On Thursday, May 15 at 10:00 a.m., the Innovation Route kicks off—a guided tour exclusively for selected media and content creators. Participants will discover the latest innovations in two-wheel vehicles, with the meeting point at the entrance of the White Pavilion.

Conexiones – Salón 4.0 F2R

Starting Thursday, May 15 from 1:00 p.m. to 8:00 p.m., this space opens for exhibitors to showcase their latest products through launch events, cocktails, marketing shows, and fashion runways. The program continues on Friday, May 16 and Saturday, May 17 from 10:30 a.m. to 8:00 p.m. in Conference Halls A and B.

Business Leaders Forum – F2R

This series of conferences brings together renowned experts and industry leaders to discuss current trends, challenges, and business opportunities. Sessions will be held on Thursday, May 15 at 2:30 p.m. (Conference Hall B) and 4:30 p.m. (Conference Hall A), and on Friday, May 16 at 10:30 a.m. and 1:30 p.m., both in Conference Hall B.

F2R Business Matchmaking

Throughout the business days, the matchmaking program will be held in the Commissions Hall. Exhibitors and entrepreneurs can connect through pre-scheduled meetings, with access to fully equipped spaces designed for effective 30-minute conversations.

Conexiones Fashion Show – F2R

On Saturday, May 17 and Sunday, May 18 from 2:00 p.m. to 6:00 p.m., fashion takes center stage with live runway shows featuring industry-specific apparel. These presentations, held on the main stage, offer a powerful showcase for brands that merge performance and style in the world of two wheels.